Funeral Consumers Alliance marks 60 years of serving region

Nonprofit seeks to inform public about costs, processes of funeral options

By MARY BYRNE

Staff Writer

Staffed completely by volunteers, a local nonprofit that seeks to inform residents about the cost and processes of funeral options is celebrating 60 years of serving the region.

The Funeral Consumers Alliance of Western Massachusetts, which was originally called the Springfield Memorial Society before changing its name in 2001, advocates for “the consumer’s right to choose meaningful, dignified and affordable final arrangements,” according to its website. The membership organization, led by a seven-member board of trustees, was incorporated in 1962.

“One of the big things we do is a biannual price survey of funeral homes in the area we serve — Franklin, Hampshire, Hampden and Berkshire counties,” explained Cecile Richard, president of the Funeral Consumers Alliance of Western Massachusetts.

In the most recent report, produced in October 2020, the alliance obtained price lists from 55 funeral homes — out of a possible 85 — and compiled them into a spreadsheet, allowing for price comparisons on immediate burial (with no formal viewing, visitation or ceremony), direct cremation, basic service fees, embalming, and caskets and outer burial containers.

Franklin County funeral homes

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Local volunteers with the Funeral Consumers Alliance of Western Massachusetts convene in Greenfield recently. From left are President Cecile Richard of Springfield, Kate Mason of Greenfield, Sandy Ward of Holyoke, Jim Couchon of Springfield and Joan Pillsbury of Gill.

STAFF PHOTO/PAUL FRANZ

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— including Kostanski Funeral Home in Greenfield and Turners Falls, McCarthy Funeral Homes in Greenfield, Johnson Funeral Home in Shelburne Falls, Witty’s Funeral Home in Orange and Wrisley Funeral Home in South Deerfield — were among those in the report.

The organization also conducts outreach programs, Richard said, particularly to independent and assisted living locations.

“We have someone go out there and talk to them about their rights and what they should be thinking about for their final disposition,” she said.

Richard said that, according the national Funeral Consumers Alliance, the organiz ation’s parent company, a review of information on burial options nationwide found Massachusetts ranked the lowest on how much information consumers are provided. Some of the information the alliance aims to provide includes an individual’s rights as far as planning a funeral, time frames to be cognizant of, state and local laws regarding burial arrangements, and the costs associated with various stages of the process.

The nonprofit, she said, works independently of the funeral industry.

“The price surveys we provide, those are to give people an idea of what the ranges are; we’re not advocating for any particular funeral home,” Richard said. “It’s strictly, ‘Here’s the information that will allow you to choose what’s right for you.’” Richard said to reach the milestone of 60 years is significant, “especially when (the nonprofit) always relied on volunteers.”

“I think it speaks to the commitment of those volunteers who keep it going, keep it viable,” she said.